Bsafe

Its quite a phrase "Be Safe" ... it can mean so many things. So often, it is me saying to others as we depart but just the other day ... someone said it to me. And I stopped to smile. Maybe, just maybe - my obsessiveness might have made a difference in thinking twice about their choices. On another note, I saw a pretty compelling ad campaign while at the Social Marketing Conference in Clearwater, FL ... in my eyes, it disputes those that say scare tactics are effective. The Irish Seat Belt makes you think. Bsafe.